We help experts become authors.

Write the book you've carried for years and build the business it opens up.

Hand-drawn open book with loose pages lifting off and turning into birds as they rise
  • VUKA Group
  • Vodacom
  • FNB
  • Amnesty International
  • Stanford University
  • 2080 Ventures
  • ForwardKeys
  • CFC St. Moritz

What is Authorship?

Authorship helps people tell bolder stories, drawn from their own experience, and earn from the credibility and knowledge behind them.

Most expert books sell a few hundred copies. The authors who do well treat the book as the most credible way in to the work they really offer: advisory, programmes, talks.

We help you see what you know, who it's for and how to package and write the book that leads people to work with you.

Hand-drawn book standing open like a door, light spilling out from a room with a lectern and an audience inside a.

The book opens the door.
The business behind it pays.

How we work.

  1. Clarify

    A six-week online cohort. Outline the book, get clear on the business it will power and shape the offer you'll sell.

    The cohort
  2. Write

    1-1 help to finish the manuscript, from first draft to final proof. Write it yourself with an editor beside you, draft with your AI companion or have us write it from your interviews.

    Writing with us
  3. Publish

    Self-publish, submit to an independent press or publish with our own Authorship Press. We support you from the ISBN to printing and submission.

    Publishing with us
  4. Promote

    We run your launch event and keep it going, building your community, your Substack, high-quality content, podcast appearances and more.

    Promotion

Authorship empowers people who've spent decades at the top of their game.

Speakers, founders, specialists and experts with twenty years or more behind them

You've meant to write the book for years, or written one that didn't go anywhere

You want your knowledge to bring in better work, and someone else to handle the technology

A small group of experts meeting live on a video call

Step into Your Story.

A six-week cohort for eight people with something to say and a book to write.

You finish with a full outline, an offer you can start selling, a community and launch plan, your site ready for signups and a recorded Humble Mind podcast episode.

$1,800

Eight places

Begins Wednesday 7 April 2027

Publishing is ripe for disruption.
We're leading the charge.

Self-publishing has changed who gets to write books. Experts, thought leaders and influencers now publish what they know on their own terms, and build a business around the way they help others. The best of them treat the book as the start of the work.

Authorship exists to put publishing back in the author's hands, not just to sell books but to use the book as credibility to convert your readers into clients over time.

Read more about our mission and why we're building Authorship Press, an independent press in print and online.

Alex leading a live online workshop with a small group of experts

Questions people ask.

Do I need a book idea already?

No. Most people arrive with a lifetime of material and no clear shape for it. Finding that shape is what the first week is for.

Will I have a finished book after six weeks?

No, and we'd be wary of anyone who promised that. You leave with the outline, the business around it and your first signups. Writing, publishing and the launch come after, 1-1.

Who owns what I make?

You do. Your words, your AI companion and your site are yours. If you publish yourself, so are all the rights to the book. If you publish with Authorship Press, the terms are set out in a plain author agreement before anything is signed.

Authorship

Apply to join the founding cohort.

We invite you to a 30-minute conversation with Alex about your work and whether this fits.